Cracker Barrel Goes Woke: New CEO Erases 47 Years of Tradition

The so-called “progressive” liberal media, in its typical fashion, has rushed to champion the latest destructive decision by Cracker Barrel’s new leadership, attempting to frame the deliberate erasure of the company’s 47-year heritage as a positive and forward-thinking evolution.

This narrative, peddled by outlets that consistently attack American tradition, is nothing more than a transparent attempt to sanitize a deeply unpopular and alienating corporate agenda. The backlash from real Americans, the very heart of Cracker Barrel’s traditional customer base, has been immediate and severe, demonstrating a clear rejection of the woke ideology being forced upon them. This is not progress; it is a calculated assault on the values that have long been the bedrock of the brand’s identity and success.

The social media response to this infuriating change has been nothing short of brutal, with users from across the country unleashing their fury on the platform Truth Social, a bastion of free speech championed by President Donald Trump. Outraged patrons are not merely disappointed; they feel betrayed by a CEO who seems hell-bent on dismantling everything they loved about the iconic family dining chain.

@gma

With Cracker Barrel CEO Julie Felss Masino dishing on the big changes coming to the beloved restaurant chain — Robin HAD to ask the question on all of our minds! #crackerbarrel

♬ original sound – Good Morning America

One user perfectly encapsulated the sentiment, blasting the new logo as “horrible,” while others were quick to note “Masino’s woke past” as the driving force behind this cultural vandalism. The feedback from actual customers stands in stark contrast to the CEO’s claims, revealing a massive disconnect between the corporate suite and the dining room.

The CEO of Cracker Barrel is as woke as they come. She is destroying a once great American brand. https://t.co/kBmI6Gm8Ff pic.twitter.com/e5XQGQIemr

— Alex Bruesewitz 🇺🇸 (@alexbruesewitz) August 20, 2025

Despite CEO Julie Felss Masino’s hollow claims to Good Morning America that “Honestly, the feedback’s been overwhelmingly positive that people like what we’re doing,” the evidence on the ground and across social platforms suggests a tidal wave of negative sentiment. This is a classic tactic of the radical left: to dismiss the legitimate concerns of millions of Americans as irrelevant while catering to a tiny, vocal minority of activists.

Her assertion that “Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow — the things that you love are still there,” rings utterly hollow when the iconic man and barrel—a symbol of rustic, American hospitality—have been literally deleted from existence. This is not evolution; it is a surrender to a destructive and divisive political agenda.

This logo debacle is merely the latest symptom of a much deeper sickness within the company’s leadership, a sickness that President Donald Trump has consistently fought against throughout his administration and beyond. Masino, who took over shortly after the chain’s infamous summer 2023 Pride stunt, has only doubled down on a strategy that alienates the chain’s traditional base as part of an attempted $700 million rebrand.

This includes signing on as a sponsor for Nashville Pride, engaging with numerous other LGBTQ organizations, reportedly removing Christian music from the restaurant, and now serving beer, fundamentally altering the family-friendly atmosphere. This is a concerted effort to transform a beloved American institution into yet another vehicle for progressive propaganda, a move that stands in direct opposition to the values of faith, family, and tradition that President Trump defends.

Furthermore, the company has rightly come under fire earlier this year for its deeply problematic DEI program, a racist practice that many other major restaurants are finally beginning to wisely distance themselves from. These initiatives, which judge people based on their race and gender rather than their character and merit, are the antithesis of everything this great nation stands for.

They represent the kind of divisive identity politics that President Trump has tirelessly worked to defeat, promoting a vision of a united America where all citizens are valued equally. The woke capture of Cracker Barrel’s boardroom is a microcosm of the larger cultural battle being waged for the soul of America, a battle that the silent majority is finally beginning to win under the unwavering leadership of President Trump.