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Doritos, yes the snack chips, has decided to create their own “lady-friendly” version of their snack food specifically designed to appease feminists everywhere!

Their new women-friendly chips are designed to do two things: Not crunch (how the?!) and now leave the cheesy goodness on your fingertips.

I’ve been around a while, folks… I’ve done and seen A LOT of things… I’ve been involved in a lot of events, some productions and more… I thought I had heard and seen it all. NOPE!

“Although women would love to crunch crisps loudly, lick their fingers and pour crumbs from the bag into their mouth afterwards, they prefer not to do this in public,” PepsiCo global chief Indra Nooyi told media at a press conference Monday.

“You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom.”

It’s a really strange move if you ask me… but whatever. I assume some market research went into this, don’t you? I knew as soon as I saw stories about this, however, that feminists and Social Justice Warriors would cry foul but not according to Nooyi.

According to Nooyi women don’t prefer “to crunch too loudly in public. And they don’t lick their fingers.”

“It’s not a male and female as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon.”

SJWs everywhere are going on the offensive against the new chip, specifically about the notion of birth genders determining who they are…

“Companies that perpetuate these tired gender stereotypes will continue to lose out on the single biggest consumer group: women,”

The Women’s Equality Party told the Post. “No doubt some male consumers will welcome the chance to have a bigger package. But the idea of shrinking products for women, no doubt for the same price, is as old as the Ad Men making these decisions.”

(H/T New York Post)

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