The reports are in and they are showing that Nickelodeon’s recent push to promote the LGBTQ agenda to the children of the world is having a massively negative impact on the television network’s ratings.
Over the past two weeks, both Nickelodeon and Nick Jr., its preschool-oriented sub-network, have sent out videos that champion “trans,” “queer,” and “pansexual” inclusion ideas. One such video that brought out the extreme outrage from the public shows a cartoon version of drag queen Nina West that proceeded to sing about the various LGBTQIA groups “[loving] each other so proudly” on “Blues Clues and You,” a show built for two- to five-year-old children. The same video also went on to show a female-to-male transgender beaver who had what appeared to be post-operative surgical scars on their chest.
In a different video, this one live-action, Nickelodeon posted to its YouTube channel this past week, West explains the meanings behind the various LGBTQ Pride flags via song. These newest videos come after the television network began to overtly celebrate “Pride” month a few years back and set the implication in 2020 that Spongebob Squarepants, one it’s most popular characters, was in fact gay.
The network also just announced a reboot of one of its older shows, “Rugrats,” which was popular originally throughout the 1990s all the way up to 2004, which is set to feature a single mom who is a lesbian. The actress who is set to play the character, Natalie Morales, stated, “I think it’s just so great because examples of living your life happily and healthily as an out queer person is just such a beacon for young queer people who may not have examples of that.”
This sentiment is NOT, however, shared by many parents of the target demographic of the new show.
A well-known and popular entertainment Disney-related news website, Pirates and Princesses, reported that Nickelodeon’s YouTube videos were being “downvoted to such a degree that they’ve now hidden the ratio.” The outlet also stated that Nickelodeon has seen a massive decline in viewership since it started to overtly push the LGBTQ agenda onto its younger viewers:
Since July of 2017, Nickelodeon’s viewership has dropped from 1.3 million average viewers per week to a June of 2021 average of only 372,000. In only four years, Nickelodeon has dropped more than two thirds of its audience. That is catastrophically bad for the cable channel, but with cable on the way out, maybe it’s not so bad? The catch here is that it is, in fact, that bad and perhaps worse, simply because Nickelodeon seems to be the primary driving force behind new subscribers to Paramount+.
There are signs that Viacom has not learned any lessons and is retrofitting these old shows with the same principles that have resulted in Nickelodeon’s huge loss in ratings. Even with a show about infants, much of the headlines have been about a retconned, now-lesbian character; whatever your thoughts on that issue, it’s hard to see how a children’s show about infants is best served in advertising when the news is all about sexuality.
As of yet, the massively negative reaction from their consumer base has not seemed to deter the network from their decisions.