Snapchat, the massive social media giant, is looking to finally roll out its new platform to try and assist its users to take steps to launch their political campaigns.
As stated by Snap, which is the parent company for Snapchat based out of California, “Run For Office” will seek to help digital natives all across the United States to start to actively engage with the political process:
Powered with information from BallotReady, this simple tool will help Snapchatters explore hundreds of opportunities to run for local office based on the issues they care most about — from City Neighborhood Board and Township Council to School Board and State Representative.
We know this next generation is the most diverse, yet currently only 6% of state legislators are under the age of 35. We hope our Run for Office initiative will help shape a more equitable, and reflective, democracy that includes all Americans, including young people.
In its attempt to help users, Run for Office will allow its users to “identify a set of issues they are passionate about.” Natively the app will attempt to filter through a curated list of 75,000 upcoming local, state, and federal elections to “surface roles they may be interested in.”
Via Snapchat, which has ready access to almost 90% of Americans between the ages of 13-24, the userbase can also seek to “nominate friends to run for office” and then try and connect them with various candidate recruitment organizations all across the political spectrum, such as the LGBTQ Victory Institute, Emerge, and Run GenZ.
Throughout the duration of the 2020 elections, Snapchat reportedly helped register well over 750,000 younger adults to vote, in doing so recruiting Snoop Dogg, Arnold Schwarzenegger, and former President Obama in an attempt to promote National Voter Registration Day.
State Rep. Joe Mitchell, a twenty-four-year-old Republican resident of Iowa and one of the co-founders of Run Genz, stated in an interview with NPR that he really wants to see young Americans have “a seat at the table, being equally represented” across all levels of government in the country.
A’Shanti Gholar with Emerge, which seeks to do work in order to help elect Democratic women, likewise stated to NPR: “One of the things that I love about the youngest generation of voters, especially when it comes to running for office, being politically engaged, making their voices heard, is that they’re not asking for permission, that they are just doing it.”
Polls that were taken on Gen Z, which are classified as the teenagers and young adults that were born between 1997 and 2008, reveal that the generation tends to learn more politically Left.