A dating service App, OkCupid, has taken a prime opportunity to jump on the back of a large-scale national piece of news by creating a “pro-choice” badge for its users to slap onto their profile.
Owned by Match Group, which also is the parent company for both Hinge and Tinder, the company put out this new feature as a reaction to the signing into law of the Texas Heartbeat Act.
As explained by OkCupid themselves:
We support our users’ right to choose. That’s why we ask thousands of questions so you can choose the type of person you want to match with, whether that means someone who’s looking for something long-term or short-term, or who is pro-choice or not.
It’s also why we’re excited to announce our brand-new I’m Pro-Choice badge that users who want to show their support of abortion access can add to their profile. Every user in the US who answers ‘yes’ to the question ‘‘Do you want to add the Pro-Choice badge to your profile demonstrating your support of reproductive rights?’ will get the badge, and for everyone who does, OkCupid is donating $1 to Planned Parenthood (up to $50,000).
The company has reported that when comparing to the previous year, 18% more people have placed the term “pro-choice” somewhere on their profiles. in the same way, instances of “Planned Parenthood supporter” across profiles in Texas have almost doubled over this past summer when compared to last year.
The company went on to reveal that just roughly 9% of users on their service think the government should “defund” Planned Parenthood. When looking at users in Texas, 87% of men and over 95% of women put down “yes” as their response to the question, “Are you pro-choice?”
As reported by the New York Times, the company has on occasion before allowed its users to add badges like “voter,” “I’m Vaccinated,” and “Black Lives Matter.”
Multiple politicians and several left-wing corporations have reacted very aggressively in opposition to the Texas Heartbeat Act, which, instead of just criminalizing abortion taking place across the state, only allows private citizens to file lawsuits aimed at anyone who helps make the abortion happen to a baby past the first six weeks of gestation.
The former CEO of the video game company Tripwire Interactive, John Gibson, stated his support for the law on his social media platforms: “As an entertainer, I don’t get political often. Yet with so many vocal peers on the other side of this issue, I felt it was important to go on the record as a pro-life game developer.” As a creation, Tripwire put forth a statement that clarified that Gibson’s views “do not reflect those of Tripwire Interactive as a company” and stated that he had “stepped down.”