Government records state that Drummond Land & Cattle Co is a four-person organization that brings in $2.5 million a year.
In her popular Food Network show and on her blog and in her memoir as well as her cookbooks and new magazine, Drummond speaks about her love for horses and frequently shares images of the animals on the ranch.
The Drummonds’ total property extends over 675 square miles of land, which is over half the size of Rhode Island and would be the seventh largest city in total area in the United States, just behind Butte (716 sq. miles) and ahead of Oklahoma City (606 sq. miles).
It was on the single parcel of land that Pioneer Woman was born after Drummond found herself with a single afternoon to herself a decade ago and decided to start a blog.
‘I think people are drawn to ‘The Pioneer Woman,’ not because I am some fascinating person, but because I present things that a lot of people can relate to,’ said Drummond last month at the store and restaurant she and her husband opened in Oklahoma.
‘I’m not a chef, and I’m not an expert at anything. I’m just a mom and a wife.’
Drummond also came from money, growing up as the daughter of a surgeon on a country club in Bartlesville, about 20 miles east of Pawhuska.
She left for school at the University of Southern California and, a few years after graduating, planned to move closer to home, to Chicago.
Her plans took a detour when she stopped for a visit in Bartlesville and meet her Marlboro Man, who she wed in 1996, paving the way for the birth of her alter ego.
‘It was, kind of just, love that got me out here, and then after we got married I thought, “Oh my gosh, what have I done?” You know, “Where am I, and this is real. I live in the country,”‘ said Drummond.