If my children were still young enough to watch cartoons, I would put a parental block on the station or stations that carry My Little Pony.
I do not believe my children should be indoctrinated by cartoons and it is my sincerest wish that the cartoon loses viewership in substantial numbers. Canceled if at all possible. Little children are born innocent and I believe they should remain that way. As parents, you should know what your children are watching and if it’s something you object to, make arrangements accordingly.
I would be willing to bet that’s exactly what your parents would do.
— mktoon (@mktoon) June 10, 2019
That tweet resulted in a few flame wars on Twitter, (which Vogel pretty successfully avoided being dragged into but did snark-Tweet about), as well as various messages of support for the move.
He also made sure to be expressly clear about the characters, and not to try to walk a line of ambiguous implication.
Daily Wire’s Paul Bois points out that in an interview with Buzzfeed, Vogel, who is gay, stated that “diversity and representation” are his top concern in writing kid’s shows.
“Diversity and representation are important for kids for so many reasons, and it’s my first priority on everything I work on,” Vogel told Buzzfeed. “‘My Little Pony’ has always been about friendship and accepting people (or ponies) that are different from you. So it just felt like something important to do.”